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Solana Gains Institutional Support from Walmart and Morgan Stanley

Published on March 30, 2026

Solana Gains Institutional Support from Walmart and Morgan Stanley

Solana, the high-performance blockchain platform, is experiencing significant institutional adoption this week with major announcements from both retail and financial services giants. The cryptocurrency is being embraced by mainstream corporations seeking to expand their digital asset offerings to customers.

OnePay, the banking app majority-owned by Walmart, has expanded its crypto offering to include more than a dozen tokens since launching digital asset services in January. The platform initially offered only Bitcoin and Ethereum, but the latest additions include SUI, Polygon (POL) and Arbitrum (ARB), following a separate batch of 10 tokens added just days earlier that included Solana and Bitcoin Cash (BCH), among others.

Ron Rojany, OnePay's general manager for Core App and Crypto, said the company is selecting assets based on demand, liquidity, regulatory clarity, and long-term utility. The inclusion of Solana in Walmart's crypto platform represents a significant milestone for the blockchain's mainstream adoption, potentially exposing it to millions of retail customers through one of America's largest retailers.

Meanwhile, in the financial services sector, Morgan Stanley has taken a major step toward offering Solana investment products to its clients. The investment banking giant first filed for a spot Bitcoin and a spot Solana ETF in January 2026, signaling growing institutional interest in the cryptocurrency beyond just Bitcoin and Ethereum.

The dual developments highlight Solana's growing prominence in the institutional crypto landscape. While Bitcoin and Ethereum have long dominated institutional portfolios, Solana's inclusion in both retail banking platforms and traditional financial products suggests the blockchain is gaining recognition for its technological capabilities and market position.

Analysts note that institutional adoption typically follows a pattern of increasing legitimacy and regulatory clarity. The fact that both Walmart's OnePay and Morgan Stanley are incorporating Solana into their offerings suggests growing confidence in the blockchain's long-term viability and compliance framework.

For Solana investors and developers, these announcements represent validation of the platform's technical architecture and ecosystem growth. The blockchain's high throughput and low transaction costs have made it attractive for decentralized applications, and now institutional players are recognizing its potential as an investment asset.

The institutional embrace of Solana comes at a time when regulatory frameworks for digital assets continue to evolve. Both OnePay and Morgan Stanley are likely proceeding with caution, selecting assets that meet their compliance standards while responding to growing customer demand for diversified crypto exposure.

As the crypto market matures, the inclusion of alternative layer-1 blockchains like Solana in mainstream financial products represents an important diversification beyond the traditional Bitcoin and Ethereum dominance. These developments suggest that institutional players are beginning to recognize the value proposition of competing blockchain platforms.

For more information about OnePay's expanded crypto offerings, visit CoinMarketCap Academy. Details about Morgan Stanley's ETF filings can be found at CoinMarketCap Academy.

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Hashtags: #Solana #Cryptocurrency #InstitutionalAdoption #Walmart #MorganStanley #ETF #CryptoNews #Blockchain
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