BAT is a utility token for the Brave browser's digital advertising platform, rewarding users for attention and advertisers for effective campaigns.
Description: Basic Attention Token (BAT) is an Ethereum-based ERC-20 token created by Brendan Eich, co-founder of Mozilla and creator of JavaScript. Launched in 2017, BAT powers the Brave browser's privacy-focused advertising ecosystem. Users earn BAT by viewing opt-in ads, while advertisers pay with BAT for targeted campaigns. The token also enables micropayments for content creators. BAT aims to disrupt the digital advertising industry by reducing fraud, improving privacy, and fairly compensating users.