NIKE, Inc. designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company operates through two segments: NIKE Brand and Converse.
Description: NIKE, Inc., founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, officially became NIKE, Inc. in 1971. Headquartered near Beaverton, Oregon, the company is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. NIKE's product lines include footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company sells its products through NIKE-owned retail stores, digital platforms, and independent distributors and licensees in over 190 countries. NIKE is known for its iconic 'Swoosh' logo, 'Just Do It' slogan, and endorsement deals with top athletes. The company also owns Converse Inc. and operates the Jordan Brand. NIKE is a component of the Dow Jones Industrial Average and the S&P 500.